Why Not Now?

We dope out ostensible reasons when confronted with possible goals.

“The time is not right.”

“I’m not ready yet.”

“The current regulation is overly restrictive.”

If you aren’t ready now, what makes you think you’ll be ready next time?

You may be staying in an unhealthy relationship or toxic job because you don’t want to...

We buy from people we like or at least behave similar to us. We donate when...

The fleeting feeling of success is gratifying. On the dark side, it has a strong potential...

We are inclined to over-esteem the quality of an idea that we contrive—even when it is...