We instinctively want to protect our views even if they are false. After all, it is embarrassing to concede that you have erred.
To cope with this threats to our personal egos, our brain tries to ignore other theories and misinterpret evidence. We retrieved any possible information to support our views.
We try so hard to believe false information when we should be happy to be corrected.
Social norm is a powerful catalyst to change people. It can be used to manipulate our...
When a problem is prevented, we don't see its values because there is no problem to...
You are most vulnerable when you don’t have anything (yet). Others’ opinions of you can eradicate...
Fait accompli is a deed that has already been established and therefore becomes difficult to abolish....