When companies give bonus based on meeting a target, employees try to lower the target requirements rather than focus on growing the company.
When parents give candy to their children based on how much they write, children figure out how to write fast without grasping the essence of the writing.
People look for ways that work for their best interest whenever they are incentivized.
People have an intense need to be desired. The more desirable one was, the better survival...
We are apprehensive about an airplane crash more than food poisoning, even though the probability of...
Internal motivators are your hobby, likeness, love, and calling. You do the work because of these...
Our brain is a master of connecting an effect to a cause. If you roll dice...