We are apprehensive about an airplane crash more than food poisoning, even though the probability of death by food poisoning is higher than an aviation crash.
We prefer to bet on a mega-million lottery than on a million jackpot, even if the probability of winning the former is way more minuscule than the latter.
The more emotional a consequence is, the more we disregard its probability of occurring.
Humans are prone to having an excessively high opinion of themselves. It is elevated after experiencing...
Social norm is a powerful catalyst to change people. It can be used to manipulate our...
Anthropologists suggested we can only maintain about 150 social relationships at a time. That's quite a...
Flow, the state of an undivided attention and focus on tasks while experiencing a little euphoria...