We instinctively want to protect our views even if they are false. After all, it is embarrassing to concede that you have erred.
To cope with this threats to our personal egos, our brain tries to ignore other theories and misinterpret evidence. We retrieved any possible information to support our views.
We try so hard to believe false information when we should be happy to be corrected.
You feel much stronger envy of others with similar characteristics as yours than those with different...
We attribute most incidents to be influenced by its conspicuous feature. If a motorcycle crashed when...
Social norm is a powerful catalyst to change people. It can be used to manipulate our...
Everyone—not just the gifted or selected few— is capable of great accomplishments. Deep inside, you have...