We instinctively want to protect our views even if they are false. After all, it is embarrassing to concede that you have erred.
To cope with this threats to our personal egos, our brain tries to ignore other theories and misinterpret evidence. We retrieved any possible information to support our views.
We try so hard to believe false information when we should be happy to be corrected.
We are apprehensive about an airplane crash more than food poisoning, even though the probability of...
The fleeting feeling of success is gratifying. On the dark side, it has a strong potential...
Social norm is a powerful catalyst to change people. It can be used to manipulate our...
People have an intense need to be desired. The more desirable one was, the better survival...