When you work hard on a project, you have the tendency to overvalue the project, even if the project is worthless.
The more effort incurred, the higher the perceived value. This proclivity prevents you from seeing things objectively.
Investors, business owners, and even CEO are not immune to this fallacy.
More effort does not always comport with increased value.
Most of us believe that the risk of terrorist attacks is larger than, say, motor accidents,...
Where you live matters as much as whom you spend your time with. You do what...
When we are bereft of something, that thing becomes more valuable to us. You are willing...
Society perceives the level of individuals’ success by the amount of money ones make. This may...