Human Behavior November 19, 2022

Effort Heuristic

Effort Heuristic

When you work hard on a project, you have the tendency to overvalue the project, even if the project is worthless.

The more effort incurred, the higher the perceived value. This proclivity prevents you from seeing things objectively.

Investors, business owners, and even CEO are not immune to this fallacy.

More effort does not always comport with increased value.

You may also like...

Promote Considerately

In the world full of distraction, everyone is competing for a piece of attention to have...

A Race of Discovery

We idolize our historical inventors as the heroes of the world’s innovation. We thought there would...

Deadline Constricts Deliberation

Venturing your work with deliberation sets forth the right mind to get it done productively. You...

Prevention Over Cure

Managers who solve problems get more credit than those who prevent problems. A passerby who saves...