We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
Our relationship with money is similar to our relationship with humans. We don’t hesitate to splurge...
An odd one out causes a disproportionate effect on statistical results. A single financial catastrophe blows...
No matter how busy you are, you ought to come back to that one thing. The...
The feeling of jealousy lies dormant into your subconsciousness, waiting to be awakened when the right...