We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
It is a widely accepted tenet that people will end up getting what they deserve. People...
Everyone—not just the gifted or selected few— is capable of great accomplishments. Deep inside, you have...
“I’ll be happy after hitting that $1 million mark” “I’ll be happy after getting promoted.” “I’ll...
People who cajole and like to be cajoled are both insecure: The recipients are insecure to...