We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
You delay gratification to enjoy future reward. Be frugal now (present sacrifice) to gain compounding investment...
The fleeting feeling of success is gratifying. On the dark side, it has a strong potential...
A quid pro quo is often involved when someone is being generous. Paying for client’s lunch...
Human craves the sense of belonging. We formed tribes to communicate “we are of the same...