We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
We tend to overestimate our competence. After all the hard work poured into a project, we...
Our relationship with money is similar to our relationship with humans. We don’t hesitate to splurge...
Our judgment is always biased. We judge others’ failure to be caused by their characters but...
If a person wears a t-shirt emblazoned with your favorite football club, you feel relatedness with...