We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
We attribute most incidents to be influenced by its conspicuous feature. If a motorcycle crashed when...
You never start because you don’t think what you want to start will succeed. Therefore, you...
When companies give bonus based on meeting a target, employees try to lower the target requirements...
The fleeting feeling of success is gratifying. On the dark side, it has a strong potential...