We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
Dream is an alternative reality that we can experience without any real consequence. We dismiss our...
Human has a strong desire to be liked. One way to fulfill that is to beautify...
People dislike confrontation. When faced with a minor dispute, we tend to ignore it or at...
Most people conform to avoid confrontation. Obedience is considered a desirable trait that maintains a sense...