We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
If a person wears a t-shirt emblazoned with your favorite football club, you feel relatedness with...
You feel much stronger envy of others with similar characteristics as yours than those with different...
A quid pro quo is often involved when someone is being generous. Paying for client’s lunch...
We idolize our historical inventors as the heroes of the world’s innovation. We thought there would...