Human Behavior November 19, 2022

Liking Bias

Liking Bias

We buy from people we like or at least behave similar to us.

We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too. 

We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item. 

A product has nothing to do with the seller, and yet we let its seller influence us.

You may also like...

Overconfidence Bias Cripples Progress

Humans are prone to having an excessively high opinion of themselves. It is elevated after experiencing...

Small Elite Teams

We subconsciously exert lower effort as the number of teammates increase. This is worse in an...

Effort Heuristic

When you work hard on a project, you have the tendency to overvalue the project, even...

Shyness

We often choose to stay timid because we don't want to disturb people. If you are...