We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
In many corporate cultures, managers openly expect employees to go the extra mile. It is widely...
You never start because you don’t think what you want to start will succeed. Therefore, you...
A quid pro quo is often involved when someone is being generous. Paying for client’s lunch...
The world we live in is full of competitions. You compete with your siblings, your classmates,...