When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We idolize our historical inventors as the heroes of the world’s innovation. We thought there would...
We prefer our default option than venturing out to the unknown, even if it gives us...
The world moves at a fast pace. In an attempt to catch up, we live feverishly...
We live in this world to suffer. It is part of life to be embraced. The...