When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
A “can do” attitude can go too far that you are optimistic about achieving something that...
Every day, new temptations cloaked in multiple forms are produced to steal your precious attention: new...
We are inclined to over-esteem the quality of an idea that we contrive—even when it is...
Never demonize any negative emotion. There is no bad emotion. Even the vengeful hatred has its...