When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
The world we live in is full of competitions. You compete with your siblings, your classmates,...
We attribute most incidents to be influenced by its conspicuous feature. If a motorcycle crashed when...
Most people conform to avoid confrontation. Obedience is considered a desirable trait that maintains a sense...
How we praise our kids makes a difference to their psyche. "Look at the full marks...