When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We take a lot risks: climb mount Everest, walk on tightropes, or sky dive. We do...
Internal motivators are your hobby, likeness, love, and calling. You do the work because of these...
Making a slight improvement to a small system produces a small benefit. You will experience a...
An odd one out causes a disproportionate effect on statistical results. A single financial catastrophe blows...