When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
You feel much stronger envy of others with similar characteristics as yours than those with different...
The world moves at a fast pace. In an attempt to catch up, we live feverishly...
Make every day an opportunity to progress, not just to pass by aimlessly. Set up your...
Society perceives the level of individuals’ success by the amount of money ones make. This may...