When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
In the world full of distraction, everyone is competing for a piece of attention to have...
We instinctively want to protect our views even if they are false. After all, it is...
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Social norm is a powerful catalyst to change people. It can be used to manipulate our...