When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Seeing our close ones leaving us for others is heart breaking. Our spouse left us for...
People have an intense need to be desired. The more desirable one was, the better survival...
In seeking to progress, you must relinquish the craving for praises and recognition. They eat away...
We take a lot risks: climb mount Everest, walk on tightropes, or sky dive. We do...