When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
“I’ll be happy after hitting that $1 million mark” “I’ll be happy after getting promoted.” “I’ll...
Humans are prone to having an excessively high opinion of themselves. It is elevated after experiencing...
It is easier to come up with a list of others’ shortcomings than our own. It...
We idolize our historical inventors as the heroes of the world’s innovation. We thought there would...