When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Every day, new temptations cloaked in multiple forms are produced to steal your precious attention: new...
We live in this world to suffer. It is part of life to be embraced. The...
Society perceives the level of individuals’ success by the amount of money ones make. This may...
We want to be served all the time: “Buy my product” “Be my customer” “Elect me...