When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We dope out ostensible reasons when confronted with possible goals. “The time is not right.” “I’m...
If you are offered a difficult task that you must complete within 100 days, or else...
You feel much stronger envy of others with similar characteristics as yours than those with different...
We live in this world to suffer. It is part of life to be embraced. The...