When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We tend to overestimate our competence. After all the hard work poured into a project, we...
You may be staying in an unhealthy relationship or toxic job because you don’t want to...
We dope out ostensible reasons when confronted with possible goals. “The time is not right.” “I’m...
You feel much stronger envy of others with similar characteristics as yours than those with different...