When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We dope out ostensible reasons when confronted with possible goals. “The time is not right.” “I’m...
A “can do” attitude can go too far that you are optimistic about achieving something that...
We often choose to stay timid because we don't want to disturb people. If you are...
All of us conceal our true behaviors to fit into society and to respect social norms....