When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Internal motivators are your hobby, likeness, love, and calling. You do the work because of these...
You are halfway through your project completion, but you now know that it will no longer...
Most of us believe that the risk of terrorist attacks is larger than, say, motor accidents,...
Humans are myopic of their future-self. We favor what we can gain immediately. Building a discipline...