When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We crossed path with many people who made an impact in our life without us realizing...
We take a lot risks: climb mount Everest, walk on tightropes, or sky dive. We do...
A quid pro quo is often involved when someone is being generous. Paying for client’s lunch...
Having our children around while working from home is challenging. They tried to speak to you...