When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Seeing our close ones leaving us for others is heart breaking. Our spouse left us for...
You never start because you don’t think what you want to start will succeed. Therefore, you...
Every day, new temptations cloaked in multiple forms are produced to steal your precious attention: new...
We buy from people we like or at least behave similar to us. We donate when...