When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Everyone—not just the gifted or selected few— is capable of great accomplishments. Deep inside, you have...
It is easier to come up with a list of others’ shortcomings than our own. It...
Our relationship with money is similar to our relationship with humans. We don’t hesitate to splurge...
In seeking to progress, you must relinquish the craving for praises and recognition. They eat away...