Human Behavior November 19, 2022

Elevated Price of Emotion

Elevated Price of Emotion

When we are bereft of something, that thing becomes more valuable to us. 

You are willing to pay higher for a bottle of water when you are thirsty.

You are willing to pay higher when you experience a baneful illness.

You are willing to pay higher when you are craving for social status increase.

An item raises in perceived value when it can obviate your raging desire.

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