When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
People have an intense need to be desired. The more desirable one was, the better survival...
You may be staying in an unhealthy relationship or toxic job because you don’t want to...
Most of us believe that the risk of terrorist attacks is larger than, say, motor accidents,...
Internal search of ourselves can be deceptive because of our indwelling beliefs. We conjecture and interpret...