When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
After selecting a project to pursue, you inevitably encounter resistance. “I just don’t have time to...
You never start because you don’t think what you want to start will succeed. Therefore, you...
Anxiety can trigger ad infinitum ruminating that makes our brain scan for potential problems. As you...
Never demonize any negative emotion. There is no bad emotion. Even the vengeful hatred has its...