When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We subconsciously exert lower effort as the number of teammates increase. This is worse in an...
Seeing our close ones leaving us for others is heart breaking. Our spouse left us for...
Society perceives the level of individuals’ success by the amount of money ones make. This may...
You feel much stronger envy of others with similar characteristics as yours than those with different...