We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
People have an intense need to be desired. The more desirable one was, the better survival...
Everyone—not just the gifted or selected few— is capable of great accomplishments. Deep inside, you have...
When someone told a lie—whether it was committed remorsefully or not, it is commonsensical to expect...
You delay gratification to enjoy future reward. Be frugal now (present sacrifice) to gain compounding investment...