We buy from people we like or at least behave similar to us.
We donate when the ads show a picture of a panda instead of a blobfish even though the latter is in danger of extinction too.
We purchase from a salesman just because he is a huge fan of wrestling as we do, although we have no use of the purchased item.
A product has nothing to do with the seller, and yet we let its seller influence us.
If you are offered a difficult task that you must complete within 100 days, or else...
You delay gratification to enjoy future reward. Be frugal now (present sacrifice) to gain compounding investment...
When companies give bonus based on meeting a target, employees try to lower the target requirements...
Dream is an alternative reality that we can experience without any real consequence. We dismiss our...