In the world full of distraction, everyone is competing for a piece of attention to have their products seen.
More ads, more spam, more pop-ups, more intrusions. The louder you are, the better.
But coercing the mass to buy from you is inconsiderate and only temporarily effective. At worst, you turn them away.
No matter how exceptional your product is, not everyone needs it. Share your work only with the right audience.
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