When a certain new gadget hits the market, we have a strong urge to be the first to own that.
Even though we know it will be passé in the next few years, but we don’t mind camping overnight just to get our hands on that tech early.
We know that the price will reduce next few years hence, but we don’t mind paying for the exorbitant price now.
Novelty makes us feel good that we sometimes miss assessing the big picture.
“I’ll be happy after hitting that $1 million mark” “I’ll be happy after getting promoted.” “I’ll...
We want to be served all the time: “Buy my product” “Be my customer” “Elect me...
Anthropologists suggested we can only maintain about 150 social relationships at a time. That's quite a...
A quid pro quo is often involved when someone is being generous. Paying for client’s lunch...