We attribute most incidents to be influenced by its conspicuous feature.
- If a motorcycle crashed when it was snowing, we may blame the snow even if the motorcycle would still crash without the snow.
- If a seller increased price after a presidential election, we theorize that the election caused the price increase.
- If a tattooed teenager committed a crime, we are quick to assume that all tattooed men are rascals.
As hard as that is to accept, a book cover does not represent the quality of its content.