Why Not Now?

We dope out ostensible reasons when confronted with possible goals.

“The time is not right.”

“I’m not ready yet.”

“The current regulation is overly restrictive.”

If you aren’t ready now, what makes you think you’ll be ready next time?

We brush off laborious problems and often decide not to decide by resting them upon a...

We take a lot risks: climb mount Everest, walk on tightropes, or sky dive. We do...

We buy from people we like or at least behave similar to us. We donate when...

When a certain new gadget hits the market, we have a strong urge to be the...