Why Not Now?

We dope out ostensible reasons when confronted with possible goals.

“The time is not right.”

“I’m not ready yet.”

“The current regulation is overly restrictive.”

If you aren’t ready now, what makes you think you’ll be ready next time?

We buy from people we like or at least behave similar to us. We donate when...

Back at primordial age, our ancestors would rather run from the possible sound of predators than...

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The fleeting feeling of success is gratifying. On the dark side, it has a strong potential...