The Power of Social Norm

Social norm is a powerful catalyst to change people. It can be used to manipulate our...

Overcoming Ambivalence

Set your feet to the gym even when you don’t want to. Write even when you...

The Whys Engenders The Hows

You are motivated to accomplish a mission—good or bad mission. However, that motivation does not last...

Just a Little Bit More

TV and video games can take away a lot of your time. We often assume we...

Facts Overruled by Beliefs

Internal search of ourselves can be deceptive because of our indwelling beliefs. We conjecture and interpret...

We All Need Others

No one is self-made alone, no matter how smart or capable one is. One way or...

Learning Time

If you are asked to complete a complex task, you will easily give up if you...

Effort Heuristic

When you work hard on a project, you have the tendency to overvalue the project, even...

Fairness is Unfairness

We witness the quotidian injustice: calamity befalls good guys, incarcerated heroes, lazy men continue to win,...

Planning Incontinence

We like the idea of planning before executing. It's just that we always deviate from our...