When you work hard on a project, you have the tendency to overvalue the project, even if the project is worthless.
The more effort incurred, the higher the perceived value. This proclivity prevents you from seeing things objectively.
Investors, business owners, and even CEO are not immune to this fallacy.
More effort does not always comport with increased value.
We attribute most incidents to be influenced by its conspicuous feature. If a motorcycle crashed when...
“I’ll be happy after hitting that $1 million mark” “I’ll be happy after getting promoted.” “I’ll...
Our mind searches for reasons for every decision we make and things that happen to us....
We idolize our historical inventors as the heroes of the world’s innovation. We thought there would...