When you work hard on a project, you have the tendency to overvalue the project, even if the project is worthless.
The more effort incurred, the higher the perceived value. This proclivity prevents you from seeing things objectively.
Investors, business owners, and even CEO are not immune to this fallacy.
More effort does not always comport with increased value.
When companies give bonus based on meeting a target, employees try to lower the target requirements...
When a problem is prevented, we don't see its values because there is no problem to...
Back at primordial age, our ancestors would rather run from the possible sound of predators than...
The fleeting feeling of success is gratifying. On the dark side, it has a strong potential...