When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
You are halfway through your project completion, but you now know that it will no longer...
A “can do” attitude can go too far that you are optimistic about achieving something that...
Our brain is a master of connecting an effect to a cause. If you roll dice...
The fleeting feeling of success is gratifying. On the dark side, it has a strong potential...