When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We attribute most incidents to be influenced by its conspicuous feature. If a motorcycle crashed when...
You are most vulnerable when you don’t have anything (yet). Others’ opinions of you can eradicate...
Humans are prone to having an excessively high opinion of themselves. It is elevated after experiencing...
Back at primordial age, our ancestors would rather run from the possible sound of predators than...