When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Our relationship with money is similar to our relationship with humans. We don’t hesitate to splurge...
We take a lot risks: climb mount Everest, walk on tightropes, or sky dive. We do...
Many concur that children by themselves are purely righteous and ruined only by the environment. Not...
Most of us believe that the risk of terrorist attacks is larger than, say, motor accidents,...