When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We dope out ostensible reasons when confronted with possible goals. “The time is not right.” “I’m...
We live in this world to suffer. It is part of life to be embraced. The...
Social norm is a powerful catalyst to change people. It can be used to manipulate our...
Back at primordial age, our ancestors would rather run from the possible sound of predators than...