When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
How we praise our kids makes a difference to their psyche. "Look at the full marks...
The feeling of jealousy lies dormant into your subconsciousness, waiting to be awakened when the right...
When you work hard on a project, you have the tendency to overvalue the project, even...
Some of us revel on special occasions. Of course, if we want to, we can paint...