When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We want to be served all the time: “Buy my product” “Be my customer” “Elect me...
We tend to overestimate our competence. After all the hard work poured into a project, we...
We’ve seen news of many top superstars’ infidelity. We’ve seen many unsound decisions that toppled their...
Social norm is a powerful catalyst to change people. It can be used to manipulate our...