When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We tend to overestimate our competence. After all the hard work poured into a project, we...
We are apprehensive about an airplane crash more than food poisoning, even though the probability of...
Humanity lives with different upbringing, mindset, and exposure. Inevitably, one must face opposing arguments all the...
How we praise our kids makes a difference to their psyche. "Look at the full marks...