When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
When someone told a lie—whether it was committed remorsefully or not, it is commonsensical to expect...
We find it hard to seek confronting opinion of a matter we want to believe to...
We have a proclivity to overestimate our abilities although there is so much truth that we...
Being around people who are smarter than you can be intimidating. Their presence makes you feel...