When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Internal search of ourselves can be deceptive because of our indwelling beliefs. We conjecture and interpret...
We find it hard to seek confronting opinion of a matter we want to believe to...
We have the penchant to feel more regretful with things we didn’t do than things we...
We buy from people we like or at least behave similar to us. We donate when...