When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
The world moves at a fast pace. In an attempt to catch up, we live feverishly...
How we praise our kids makes a difference to their psyche. "Look at the full marks...
Some of us revel on special occasions. Of course, if we want to, we can paint...
Our mind searches for reasons for every decision we make and things that happen to us....