When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
When companies give bonus based on meeting a target, employees try to lower the target requirements...
Human bemoans inactions even if taking an action turns out to be erroneous. Yet it is...
Back at primordial age, our ancestors would rather run from the possible sound of predators than...
Humanity lives with different upbringing, mindset, and exposure. Inevitably, one must face opposing arguments all the...