When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
When companies give bonus based on meeting a target, employees try to lower the target requirements...
You may be staying in an unhealthy relationship or toxic job because you don’t want to...
We crossed path with many people who made an impact in our life without us realizing...
Humans are myopic of their future-self. We favor what we can gain immediately. Building a discipline...