When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Never demonize any negative emotion. There is no bad emotion. Even the vengeful hatred has its...
You feel much stronger envy of others with similar characteristics as yours than those with different...
Making a slight improvement to a small system produces a small benefit. You will experience a...
We idolize our historical inventors as the heroes of the world’s innovation. We thought there would...