When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Everyone—not just the gifted or selected few— is capable of great accomplishments. Deep inside, you have...
You are most vulnerable when you don’t have anything (yet). Others’ opinions of you can eradicate...
We prefer our default option than venturing out to the unknown, even if it gives us...
TV and video games can take away a lot of your time. We often assume we...