When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Being pettily calculative is a good economic principle. Won’t pay the extra ten cents even if...
People have an intense need to be desired. The more desirable one was, the better survival...
The world moves at a fast pace. In an attempt to catch up, we live feverishly...
Internal search of ourselves can be deceptive because of our indwelling beliefs. We conjecture and interpret...