When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Everyone—not just the gifted or selected few— is capable of great accomplishments. Deep inside, you have...
“I’ll be happy after hitting that $1 million mark” “I’ll be happy after getting promoted.” “I’ll...
Seeing our close ones leaving us for others is heart breaking. Our spouse left us for...
Our mind searches for reasons for every decision we make and things that happen to us....