When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We live in this world to suffer. It is part of life to be embraced. The...
Most of us believe that the risk of terrorist attacks is larger than, say, motor accidents,...
The feeling of jealousy lies dormant into your subconsciousness, waiting to be awakened when the right...
Our mind searches for reasons for every decision we make and things that happen to us....