When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
We want to be served all the time: “Buy my product” “Be my customer” “Elect me...
“I’ll be happy after hitting that $1 million mark” “I’ll be happy after getting promoted.” “I’ll...
If you can't stay awake without caffeine, you are not free. If you can't function without...
You may be staying in an unhealthy relationship or toxic job because you don’t want to...