When we are bereft of something, that thing becomes more valuable to us.
You are willing to pay higher for a bottle of water when you are thirsty.
You are willing to pay higher when you experience a baneful illness.
You are willing to pay higher when you are craving for social status increase.
An item raises in perceived value when it can obviate your raging desire.
Our mind searches for reasons for every decision we make and things that happen to us....
We attribute most incidents to be influenced by its conspicuous feature. If a motorcycle crashed when...
The notion that producing every result perfectly is necessary to be successful is gaining credence. People...
We dope out ostensible reasons when confronted with possible goals. “The time is not right.” “I’m...