Social norm is a powerful catalyst to change people. It can be used to manipulate our will, belief, and habit.
Imagine living in a town where everyone worships a tree. You found it laughable at first, but over time, you begin to follow what others do and question your own ideology.
Our desire to fit in is so strong that we won't mind losing our identity. We would rather be wrong to fit in a group than be right on our own.
Internal search of ourselves can be deceptive because of our indwelling beliefs. We conjecture and interpret...
We are awed by boundless skills of the gifted. We sometimes wish we have the same...
Acquiring new possessions makes you happy—albeit temporarily—before your happiness level goes back to baseline. This means,...
We tend to overestimate our competence. After all the hard work poured into a project, we...