Attention

Probability Neglect

We are apprehensive about an airplane crash more than food poisoning, even though the probability of...

Worldview Shaped by Media

Most of us believe that the risk of terrorist attacks is larger than, say, motor accidents,...

Our One-Way Mirror

Too often, we set a wrong expectation for ourselves: We must be promoted to that rank...

Long Lost Relationship

Anthropologists suggested we can only maintain about 150 social relationships at a time. That's quite a...

The Visible Get Crowned

When a problem is prevented, we don't see its values because there is no problem to...

It All Adds Up

We have been witnessing many unforeseen changes in life. We wondered why our children suddenly became...

Status Quo Wins Often

We prefer our default option than venturing out to the unknown, even if it gives us...

The Curse of Seeking Novelty

When a certain new gadget hits the market, we have a strong urge to be the...

False Connections

Our brain is a master of connecting an effect to a cause. If you roll dice...

Casting the Net Wide

Make that call, and you may get the client. Try setting up that business, and it...