Subconsciousness

Effort Heuristic

When you work hard on a project, you have the tendency to overvalue the project, even...

To Donate Time or Money?

Volunteering feels good. A lawyer earning $500 per hour can use the money to hire 2...

The Tranquility of Unsought Findings

We instinctively want to protect our views even if they are false. After all, it is...

That Powerful Envy

You feel much stronger envy of others with similar characteristics as yours than those with different...