Subconsciousness

False Connections

Our brain is a master of connecting an effect to a cause. If you roll dice...

Inactivity

Back at primordial age, our ancestors would rather run from the possible sound of predators than...

Stronger Together

If a person wears a t-shirt emblazoned with your favorite football club, you feel relatedness with...

Small Elite Teams

We subconsciously exert lower effort as the number of teammates increase. This is worse in an...

When Positive Thinking Fails

A “can do” attitude can go too far that you are optimistic about achieving something that...

Elevated Price of Emotion

When we are bereft of something, that thing becomes more valuable to us.  You are willing...

Liking Bias

We buy from people we like or at least behave similar to us. We donate when...

Incentives Go Wrong

When companies give bonus based on meeting a target, employees try to lower the target requirements...

The Power of Social Norm

Social norm is a powerful catalyst to change people. It can be used to manipulate our...

Facts Overruled by Beliefs

Internal search of ourselves can be deceptive because of our indwelling beliefs. We conjecture and interpret...