Elevated Price of Emotion
When we are bereft of something, that thing becomes more valuable to us. You are willing...
Too Little Time
We complain about not having enough time, but we don't hesitate to splurge it for pleasure....
Liking Bias
We buy from people we like or at least behave similar to us. We donate when...
Untransferable Skills
What you master in one area does not make you adept at other similar areas. Writers...
Mastery Requires Enjoyment
The route to your goal is never easy. It takes time, energy, and sometimes tears. Your...
Incentives Go Wrong
When companies give bonus based on meeting a target, employees try to lower the target requirements...
Our World vs Others
When others do not believe in our cause, we think they are weird. When others do...
Overcoming Ambivalence
Set your feet to the gym even when you don’t want to. Write even when you...
The Power of Social Norm
Social norm is a powerful catalyst to change people. It can be used to manipulate our...
The Whys Engenders The Hows
You are motivated to accomplish a mission—good or bad mission. However, that motivation does not last...