Human Behavior

When we succeed, we ascribe all the credit to ourselves, our grits, our audacities. We forget...

Back at primordial age, our ancestors would rather run from the possible sound of predators than...

If a person wears a t-shirt emblazoned with your favorite football club, you feel relatedness with...

We subconsciously exert lower effort as the number of teammates increase. This is worse in an...

When we are bereft of something, that thing becomes more valuable to us.  You are willing...

We buy from people we like or at least behave similar to us. We donate when...

When companies give bonus based on meeting a target, employees try to lower the target requirements...

Social norm is a powerful catalyst to change people. It can be used to manipulate our...

Internal search of ourselves can be deceptive because of our indwelling beliefs. We conjecture and interpret...

When you work hard on a project, you have the tendency to overvalue the project, even...