Psychology

Back at primordial age, our ancestors would rather run from the possible sound of predators than...

If a person wears a t-shirt emblazoned with your favorite football club, you feel relatedness with...

We subconsciously exert lower effort as the number of teammates increase. This is worse in an...

When we are bereft of something, that thing becomes more valuable to us.  You are willing...

What you master in one area does not make you adept at other similar areas. Writers...

We buy from people we like or at least behave similar to us. We donate when...

When companies give bonus based on meeting a target, employees try to lower the target requirements...

When you work hard on a project, you have the tendency to overvalue the project, even...

Volunteering feels good. A lawyer earning $500 per hour can use the money to hire 2...

We instinctively want to protect our views even if they are false. After all, it is...